rejecting green

FB: Would you label what you're working on "green" architecture?
WV: I don't like the word. As a matter of fact, I call it "red architecture," but then people immediately think of communism. But nature is actually red, it's rejecting green. The only reason you see green is because every other color in nature is being accepted, and green is the one that is being rejected. So the color of nature is in the flowers, that's what nature looks like: it's red.

William Katavolos via PIN-UP Magazine