real normal

"A group of friends wearing the new Bless collection spent a day together in a Parisian apartment. They chatted, hung out in the cramped kitchen, played ping-pong, read the paper, and shared a meal prepared by Mark Borthwick. Visitors were invited to see the collection at two different times during the day. They were separated from the models by a rope, an ironic take on Big Brother.

The collection was designed to break the fashion taboo of presenting quite unspectacular and banal, yet extremely comfortable, clothes. They emphasized that normality is nothing to be ashamed of and that such clothes can enhance people's real characters. Non-neurotic clothes for people who simply want to feel good. "